36% of purchasers first learned about their new home from the internet; only 2% from the newspaper….
How did you start your real-estate search??
According a survey conducted by the National Association of Realtors, 90 percent use the Internet. Buyers also use other resources; however, they generally start the search process online and then contact an agent.
How did you learn about the home you purchased?
36 percent of buyers said the Internet; 36 percent of buyers said a real estate agent. Only 2 percent from a newspaper.
According to the NAR survey:
Buyers use a wide variety of resources in searching for a home: 90% use the Internet, 87% rely on real estate agents, 59% yard signs, 46% attend open houses and 40% look at print or newspaper ads. Although buyers also use other resources, they generally start the search process online and then contact an agent.
When asked where they first learned about the home purchased, 36% of buyers said a real estate agent; 36% the Internet; 12% from yard signs; 6 percent from a friend, neighbor or relative; 5% home builders; 2% a print or newspaper ad; 2 percent directly from the seller; and less than 1 percent a home book or magazine.
Eight out of 10 home buyers who used the Internet to search for a home purchased through a real estate agent, in contrast with 63 percent of non-Internet users who were more likely to purchase directly from a builder or from an owner they already knew in a private transaction.